The music industry is a very large and extremely competitive field for producers and beatmakers. This makes it very difficult for talented music producers to stand out from the competition.
We have compiled a detailed guide in order to help producers market and sell their beats online to rappers, lyricists and songwriters. Here is how to get started:
How to make money selling hip hop beats
When you ask yourself, why you want to sell your beats or music in general online, the first answer is because you want to make money and live off your talent. Music is your passion and it can be devastating when you have to wake up every morning to go to your 9-5 job instead of creating.
Selling beats online to a worldwide market is available for everyone because of the internet and the opportunities that go with it. You can work hard and automate the process of selling beats with tools such as Beatstars.com, MyFlashStore.net and Soundgine.com.
It is essential that you see your beats as a real business like any other and treat it accordingly in order to generate a substantial income. Like most online businesses, selling digital products is one of the best ways to make money. You can sell your beats, mixing and mastering services and loops packages.
Finally selling beats can also help people that need high quality music for their songs, and you are here to provide it. You can have your dream job and be able to help other people achieve their goals as well.
Create high-quality beats
We cannot stress this enough. Marketing is one of the key factors of selling beats online, but being able to make quality beats is how you can achieve more sales and engaged customers.
The demand of your beats depends solely on your ability to have great sound standards, and this way you can start charging more for your work as you gain experience and build a brand name, and as a result increase your income over time.
You have to choose the genre of your preference, acquire the best sounds you can such as Hip Hop Drumloops, Trap Drumloops or Dubstep Drumloops according to your genre and start building a list of beats available for sale.
If you already have a list of beats, make sure you revisit and listen to them carefully, make any changes and corrections you think they need, and do not forget to mix and master your beats properly so that your customers stay as satisfied as possible.
Be aware that the quality of sounds that you use to your beats is of major importance. High-quality sounds need fewer changes during the mixing process and they can help the producer create better structure for his beats.
Market your beats
No matter how nice beats you make, no matter if you use the highest-quality sound packages available, you will not be able to sell any beats if no one can you and have access to them.
Like we said earlier, the music industry is a very large field and the competition gets bigger and fiercer over time. You need to make yourself visible to your potential customers and make your music stand out from the music and the beats of your competition.
That is what marketing is all about. You can set your budget, even a minimum would be ok in the beginning and start promoting your beats by making it easy for people to find you.
First of all, you need to think your music, your products and the skills you have to offer as a brand. Find a memorable name that will catch people’s attention, create or get a logo created for you and acquire graphics that will make everyone identify you.
Build a website with WordPress and list all of your beats. You can create a portfolio page with any of the records or individual songs that you have created, either your own or for other artists, and add testimonials from your customers so that you can be persuasive.
You should create a business blog for your website in order to attract organic traffic from Google. That way, when people search for beats on the internet they can find your website, read any valuable information you may have to offer and then visit your product pages.
You should consider uploading your beats on Youtube. Youtube is the second largest search engine in the world after the Google search engine, and it is ideal for music producers. With minimum effort, you can create interesting music videos, and demonstrate your beats to your audience.
You can also make posts in relevant music forum, providing valuable information or answering questions that people may have, to help solve their problems. Make sure your website’s name or address is always available, so that they can come back to you for more answers.
One amazing option is to guest post. You can find successful relevant website to your music genre or music niche, and ask the owners if they would like you to make a guest post for them. You can write an extremely useful post, and benefit from that website’s traffic when people read your post.
Sometimes it is very hard for beatmakers to sell their beats because of copyright issues. Especially when it comes to hip hop and sample based beats, every music producer should be very careful on how they use them.
Not being able to sell your beats is not something you want. You can make sure that you use royalty free sounds, drum kits or even samples and instruments. This is especially crucial when your music is based upon sampling music from other songs, movie soundtracks or vocals.
Create a website
This part is very important. Every music producer that wants to sell his beats online must have a website.
It is essential that you build a brand name so that customers can easily identify your products and the services you have to offer. Online music communities can make you look unprofessional, limit your online presence and as a result your potential earnings.
Having your own website means that you can customize it whichever way you like, display your products to your visitors and provide valuable information so that they can back multiple times and check your posts. As a result, you create a fascinating user experience that leads to more sales.
Having a website has many advantages. It means that you have your beats available for sale 24 hours a day seven times a week, so that people that reach to you can purchase your music any time they want.
When a website is set-up and optimized the right way, it can create multiple streams of income for the owner, from selling digital and physical products, to gaining traffic and generating income from advertisers or affiliate links.
E-mail lists are another huge advantage of a website. You can build your own e-mail lists by getting people to give you their e-mail addresses in exchange for something free, like free beats, an e-book in the form of guide or tutorial, or free loops and sounds.
This way, you can keep the peoples in your lists up to date considering your brand, your new informational posts and the new products you create.
Make lists with your beats
When you have your own website, you can create one or multiple lists to showcase your beats. Some of the most known websites that provide useful tools and automate the process for you are:
These websites provide you with music players that list and display your beats along with multiple licensing options like this one.
All you need to do is create a Paypal account and connect it to the beat player so that you can receive your payments. Another good idea is to provide the option to accept payments from MasterCard or Visa, as many people do not use Paypal.
What is more, you could list your beats to music platforms such as Soundcloud, Soundclick or ReverbNation. There are options to monetize those websites and earn some extra revenue along with your main website.
Set up your licenses
There are many ways you can license your beats, but two of them are the main ones.
First of all you can lease beats your beats. By leasing your beats, you can sell it to multiple artists as many times as you want. When leasing the beats, the prices are usually lower.
You can lease of your beats may vary, from the available units to the commercial use of the beat and you can adjust the prices according to what every lease license has to offer to the buyer.
On the other hand, you can sell beats with exclusive licenses to one buyer only. The prices of these beats vary a lot and it depends solely to the beatmaker and the way he values his work.
Make sure that the prices of your exclusive license beats are significantly higher than those of your lease license beats, because they will only sell once to a single buyer, rather than multiple times than the leases.
In the long term, leases even though priced a lot lower than exclusive licenses may generate the same revenue as exclusive licenses or even more, because there are many potential buyers that are willing to buy and use them.
Network and build long-term relationships
Networking in the music industry business is essential in order to get to know the right people and establish your name. Connecting with influential people in the right position may lead to unexpected results, such as working with established artists.
When you are in the beginning, you can use all social media platforms and try to gain access to people that may be able to help you with your music, your business or both.
There are always more experienced people that know the industry from the inside out, and you have to get close to them in order to learn as much as possible. You need to make connections with as many people as possible, showcase them your work to get the recognition you deserve.
Getting your brand name known will help you work with established artists, gain lots of experience and increase your revenue as you rise up the rank.
Your purpose is to create a significant brand name for your business, and in order to achieve this you need to work with well-known artists that will take your music to the next level. This way you will gain engaged customers that will come back repeatedly and acquire your music.
You have to be able to distinguish yourself from the rest of the beatmakers, and make it possible for you to have a recognizable sound and online presence. In order to achieve this, you need to market your beats and yourself effectively to as many people, record labels and established artists as you can.
Except from building a serious and well-respected online brand name, you should also focus in maintaining great offline relationships with people, so that they stay satisfied and want to work with you again.
How to sell more beats
As a beginner, you should remember to keep things simple. Do not give your beats overcomplicated names so that they are readable. Make sure that you use proper tags and keywords to make it easy for people to find them when they make a search in engines like Google or Youtube.
To achieve this, you should consider including artist names on relevant types of beats, so that people can easily find what they are looking for.
Focus on quality over quantity for better results. It is ok to have a large number of beats available on your website, but do not rush things. Take your time to create high-quality beats, use the best sounds you can find and make sure they are mixed and mastered properly.
Maintain great relationships with your current customers so that they keep coming back. Remarket your beats to them using e-mail marketing and make sure you keep them up to date with your latest products and music creations.
Be always ahead of the competition. Watch carefully and stay updated in order to be able to compete with them, as new music producer and beatmakers with fresh techniques and styles rise up all the time.
Selling beats online is a long-term game and it requires lots of knowledge, talent and marketing skills.